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Led global navigation and home screen redesign resolving major UX friction points, improving perceived value, and ultimately leading to increased retention and conversion > roll out to 100% of audience.
Redesigned onboarding flow to improve completion rate and collect data for app personalization and AI recommendations.
Redesigned player profile, increasing creator shares by 5× over the KPI goal.
Built a scalable design system for a data-rich product, improving Des > Eng efficiency and ensuring consistency across complex visualizations. Built Des standards to highlight AI tools and insights.
Established Des > Eng project handoff standards and review methodology to streamline delivery.
Led team training sessions on Figma best practices, file structure, exporting, Figma AI tools, and understanding our design library.
Led user testing initiatives, including facilitator coaching, streamlined recruiting, and improved documentation and communication methods.
Mentor designers in design thinking, accessibility, and figma hard-skills.
Rapid Prototyping - prototypes for user testing according to the fidelity necessary and possible in the time allotted.
Authored design-led pitch proposals and detailed QA / bug tickets to support Eng and PM execution.
Partnered with data / eng teams to translate predictive analytics into user-friendly visual patterns, simplifying technical concepts for non-technical users.
AI powered Insights for Fantasy Football and Sports Betting
Led global navigation and home screen redesigns that resolved major UX friction, leading to increased retention and conversion rates; designed onboarding flow to collect data for app personalization and AI recommendations.
Built a scalable design system for a data-rich product, defining foundational styles, color logic, and component architecture to ensure visual consistency across complex visualizations. Built Des standards to highlight AI tools and predictive insights.
Partnered with data and engineering teams to translate predictive analytics into intuitive visual patterns, simplifying technical concepts and empowering non-technical users to make data-informed decisions.
Directed user testing initiatives—training facilitators, improving recruiting, and refining documentation—to accelerate validation cycles and raise testing quality across the team.
Established des > eng handoff standards, authored detailed design-led sprint proposals and QA / bug tickets; led Figma workflow training to improve collaboration, delivery speed, and cross-functional alignment.
High-traffic package manager for the Ruby programming language
Created a design system for a developer-focused SaaS platform, enabling scalable UI patterns, dark mode implementation, tokenization, UI consistency.
Partnered with Eng to launch Organizations system, adding a new permissions tier while minimizing disruption to existing users; successfully onboarded AWS and is in the process of being rolled out to shopify, then RG at large.
Redesigned Gems pages through stakeholder testing to improve navigation and readability for daily users.
Cloud City > Kompliant
Senior Designer
Via Cloud City Development, I consulted with Kompliant: streamlining financial compliance operations across various payment ecosystems
Redesigned Underwriter Dashboard, reducing report completion time by 20% and increasing processed files by ~12%.
Built a design system with structured use-case logic and component foundations.
Trained design team on design system usage, Figma workflows, and communication standards.
Presented design demos company-wide (~40 employees), showcasing iterations and rationale.
FIREWALL Cafe
UX Design Consultant
Interactive, social research project that highlights online censorship in real time.
Built a design system and novel UI for educational storytelling.
Designed a side-by-side image search tool, allowing users to compare image results from two search engines at once, revealing platform censorship in real time.
BrokerCentrics
UX Design Consultant
Brokerage back-office management software
Redesigned legacy user dashboard, generate-report flow, and report outputs
Redesigned company landing page> implemented using webflow; designed, wrote, and executed newsletter and social media marketing strategy; sales deck creation and team coaching; resulted in massive uptick in conversion and turn-around of company trajectory.
SunChaser
UX Design Consultant
Better on-call management for engineering teams
Conducted user testing and early market research to define product direction and UX strategy
Pavilion
Visual Design Consultant
Cooporative Contracts: government purchasing made simple
Designed winning presentation deck for expansion into new market segment
Taylor Design Co > DCEFF
Growth Marketing Consultant
Via my own design agency, I consulted with the DC Environmental Film Festival: An annual showcase of hundreds of films in the Washington DC metro area, and online
Design system creation, video streaming service design, payment terminal design
Overhauled website to be a mobile-first experience, improve navigation, professionalism, and donor conversion
improved analytics tracking, led SEO/PPC, social media, newsletter creation and management, and a complete rebrand.
Guided org to achieve 501(c)(3) compliance and qualify for $10K/month Google Ad Grant.
Motive > Pepsi Co, MTN Dew
Graphic Design Consultant
Via the Motive growth marketing agency, I collaborated with Pepsi Co.
Designed graphics for three national PepsiCo campaigns, reinforcing brand visibility, diminishing risk to production team with high fidelity comp visualizations of event collateral
Taylor Design Co > Various Orgs
Brand Consultant
I founded Taylor Design Co in 2017, starting as a brand consultant and eventually growing into comprehensive business consulting and UX design
Created logos, brand kits, illustrations, and marketing systems for multiple clients
Oversaw design production and vendor coordination
Bauer Askew Architects
Architect (associate)
Produced construction documentation and technical details for academic and residential architecture projects